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About the Future of Tourism Coalition

We are a coalition of six non-governmental organizations that have come together to stand united in an appeal for change.

Our Coalition
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The Center for Responsible Travel (CREST) is a nonprofit research organization dedicated to increasing the positive global impact of responsible tourism. CREST assists governments, policy makers, tourism businesses, nonprofit organizations, and international agencies with finding solutions to critical issues confronting tourism, the world’s largest service industry. Learn about CREST’s innovative field projects, research, and advocacy at

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The Destination Stewardship Center is a volunteer-driven nonprofit organization dedicated to protecting the world’s distinctive places by supporting wisely managed tourism and enlightened destination stewardship. We gather and provide information on how tourism can help and not harm the natural, cultural, and social quality of destinations around the world. We seek to build a global community and knowledge network for advancing this goal. Join us at


Green Destinations is a non-profit foundation for sustainable destination development and recognition, leading a global Partnership of representatives, expert organisations and academic institutions. We work for the benefit of the Green Destinations Community: destination representatives and stakeholders. Together we make their places better and more sustainable. Learn more at


Sustainable Travel International is a non-profit organization dedicated to protecting and conserving our planet’s most vulnerable destinations. We are transforming tourism’s impact on nature and people by working alongside local communities, engaging travelers and businesses in responsible practices, and strengthening destination management. Through our work, we aim to safeguard nature, combat climate change, and empower communities to preserve the integrity of destinations around the globe. To learn more, visit


Tourism Cares unites the travel industry to advance its positive impact to help people and places thrive.  For nearly 20 years, Tourism Cares has been the travel industry’s nonprofit network bringing its members from around the globe together to create powerful connections and drive action. We believe it is in our best interest to support the destinations we all depend on so that communities, travelers and businesses can prosper. Learn more at


The Travel Foundation is a leading global charity that works in partnership with governments, businesses and communities to develop and manage tourism to maximise its benefits for communities and the environment, so that destinations can thrive. Founded in 2003, it has worked in nearly 30 countries around the world. Its head office is based in the UK and it has a global network of project managers. Learn more at

Coalition Advisor
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The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards, known as the GSTC Criteria. There are two sets: Destination Criteria for public policy-makers and destination managers, and Industry Criteria for hotels and tour operators. The GSTC Criteria form the foundation for accreditation of certification bodies that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services, but it accredits those that do. Learn more at

Advisory Committee

The Advisory Committee provides the Future of Tourism Coalition with expertise and guidance on areas that are strategic for the transformation of tourism and may otherwise be under-represented. It provides broader perspectives to ensure the movement remains true to its Guiding Principles, mission, and vision, and that the approach is inclusive, integrated, and representative.

Advisory Committee members serve in an individual capacity, endorsed by their organizations, but not as their representatives. They act on a voluntary, pro bono basis and meet as a full group at least twice each year. 


The Advisory Committee currently consists of 13 members:


Alessandra Alonso


Women In Travel cic

Cristina Blackburn

Director, Private Sector Engagement

World Wildlife Fund

Randy Durband


Global Sustainable Tourism Council (GSTC)

Alicia Fajardo



Chris Flynn

President and CEO

World Tourism Association for Culture and Heritage

Stephanie Jones


National Blacks in Travel & Tourism Collaborative

Judy Kepher-Gona


Sustainable Travel and Tourism Agenda

Kelley Louise

Founder and Executive Director

Impact Travel Alliance

Ben Sherman


World Indigenous Tourism Alliance (WINTA)

Jeremy Smith


Tourism Declares a Climate Emergency

Anna Spenceley


IUCN WCPA Tourism and Protected Areas Specialist Group

(TAPAS Group)

Masaru Takayama

Founding Chair

Asian Ecotourism Network

Roni Weiss

Executive Director

Travel Unity

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