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The Future of Tourism Coalition Summit: Takeaways + Highlights

On 29 September the inaugural Future of Tourism Summit, held in Athens and livestreamed globally, brought together NGOs, businesses and destination organizations to demonstrate the need for “radical collaboration” to adapt to future needs. The focus of the day was climate action, within the framework of the Glasgow Declaration. This year the Future of Tourism Coalition event was part of the Green Destinations 2022 Conference, hosted by the City of Athens at the iconic Technopolis venue, with Beyond Green as the sponsor. 


To learn more about the highlights of the day, click here. 

To conclude the event, members of the audience from organizations that had signed the Glasgow Declaration were invited on stage and applauded, while Preferred Travel Group (parent company of Beyond Green) and the City of Athens became the latest to sign – committing to publish their climate action plans and report on progress annually. Vasilis-Foivos Axiotis, Vice Mayor for City Planning of the City of Athens, said: “We want tourism that helps us to reach our goal of reducing carbon emissions by 61% by 2030. We are signing the Glasgow Declaration because we want to share our commitments with the world and because we are optimistic that these goals can be achieved in the City of Athens."

Webinar: Taking Climate Action for the Future of Tourism Webinar


There is a good reason why many of those who have signed up to our guiding principles for the future of tourism has also joined Tourism Declares a Climate Emergency. In this webinar, jointly hosted by Tourism Declares and the Future of Tourism Coalition, you can hear how these two initiatives, launched within a few months of each other last year, are complementary and connected. We’ll look at what is involved in declaring a climate emergency, measuring your carbon footprint, and preparing a climate action plan, and we’ll update you on our collaboration to develop climate action blueprints and raise the profile of tourism in the build-up to the COP26 climate talks in Glasgow in November.



Marco Lucero, Co-founder of Cuidadores de Destinos and Turismo Declara

Jeremy Sampson, Chair of the Future of Tourism Coalition, CEO of the Travel Foundation

Paloma Zapata, CEO at Sustainable Travel International

Jeremy Smith, Co-founder of Tourism Declares a Climate Emergency

Arica Sears, Deputy Director of Oregon Coast Visitors Association

The Reset Tourism Webinar Series: Tourism is at a crossroads. This webinar series focuses on the three things the tourism industry must focus on in order to move past business as usual and toward a more resilient, regenerative, equitable, and sustainable tourism economy.

Destination Stewardship and Stakeholder Engagement: The first in the series, the Center for Responsible Travel (CREST) and the Destination Stewardship Center (DSC) discuss innovative forms of governance and collaboration that will enable a more holistic approach to tourism management and development, and bring new skills, resources, and levers for change, to develop resiliency, community contentment, and each destination’s unique intrinsic appeal.


Measuring Tourism’s Impacts and Success: We will discuss new, simple, measures of success that go beyond visitor numbers and overall spend, recognizing the true value of tourism - both its costs and benefits – and understanding how it will contribute to a destination’s health and community wellbeing.


Local and Sustainable Supply Chains: We will discuss local entrepreneurship and product innovation to boost employment and increase the amount of locally owned businesses in the tourism supply chain, to create authentic, positive, low-impact experiences, and to transition to a low-carbon, circular economy.

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